Last updated: April 2026
1. Introduction
This Privacy Policy explains how Scented Serenade (“we”, “us”, “our”) collects, uses, and protects your personal data when you use our website.
We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR).
2. Who We Are
Business Name: Scented Serenade
Location: Ludlow, Shropshire, United Kingdom
Email: sales@scentedserenade.co.uk
3. What Data We Collect
We may collect and process the following personal data:
When you place an order:
- Name
- Billing & shipping address
- Email address
- Phone number
When you browse the site:
- IP address
- Browser type
- Device information
- Pages visited
When you contact us:
- Name
- Message content
4. How We Use Your Data
We use your data to:
- Process and fulfil orders
- Deliver products to you
- Communicate about your order
- Provide customer support
- Improve our website and services
- Comply with legal obligations
5. Legal Basis for Processing
Under UK GDPR, we rely on:
- Contractual obligation (to fulfil your order)
- Legal obligation (e.g. accounting/tax records)
- Legitimate interests (improving our website)
- Consent (for cookies/marketing, where applicable)
6. Payment Information
We do not store payment details.
Payments are processed securely via third-party providers (e.g. Stripe, PayPal), who handle your data in accordance with their own privacy policies.
7. Sharing Your Data
We only share your data where necessary, including:
- Delivery providers (e.g. Royal Mail, couriers)
- Payment processors
- Website hosting providers
We do not sell your personal data.
8. Cookies
We use cookies to:
- Ensure the website functions properly
- Analyse traffic and usage
- Improve user experience
You can control cookies via your browser settings or cookie banner.
(You should also link this to your Cookie Policy page)
9. Data Retention
We retain your data only as long as necessary:
- Order data: up to 6 years (for tax/legal reasons)
- Contact enquiries: as needed to resolve the query
10. Your Rights
Under UK GDPR, you have the right to:
- Access your data
- Correct inaccurate data
- Request deletion of your data
- Restrict processing
- Object to processing
- Request data portability
To exercise these rights, contact us at:
sales@scentedserenade.co.uk
11. Data Security
We take appropriate security measures to protect your data, including:
- Secure hosting
- SSL encryption
- Trusted payment providers
12. Third-Party Services
Our website may use third-party tools (e.g. analytics, payment gateways). These providers may process your data under their own privacy policies.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page.
14. Contact Us
If you have any questions about this Privacy Policy, please contact:
Email: sales@scentedserenade.co.uk
Location: Ludlow, Shropshire, United Kingdom